Start a makhana wholesale
business over 12 months.

This secondary resource is for founders who want to build a wholesale-first business with the right order of execution.

Focus
Wholesale first
Timeline
12-month build plan
Expansion
Distribution later
Year plan

Chronological founder build plan

Q1
Choose wholesale as the lead model
Finish entity, GST, FSSAI, Udyam, and banking setup
Map ODOP, district-industry-office, and working-capital options
Define grades, moisture limits, rejection rules, and standard pack formats
Shortlist warehouse, QC tools, transporters, suppliers, and first buyer lanes
Q2
Run pilot lots and test grade discipline
Set up lot inventory, pricing sheet, stock ageing, and receivables dashboard
Start sample dispatches and buyer-spec recording
Write credit policy, claims workflow, and dispatch checklist
Build weekly founder review for inventory, collections, and margin per kg
Q3
Grow repeat buyers in two to three demand hubs
Tighten QC, regrading, and ageing inventory rules
Track DSO, rejection rate, breakage rate, freight per kg, and moisture complaints
Add limited route-level distribution only where service economics are clear
Strengthen documents, transporter discipline, and collections rhythm
Q4
Review whether private label or wider distribution is justified
Add team roles for QC, warehouse, dispatch, and collections
Audit SOPs, claims history, and buyer concentration risk
Prepare next-year expansion plan by hub, lane, and working capital
Keep ODOP, subsidy, and financing follow-through tied to actual execution
Founder warnings

What not to overbuild early

Do not buy speculative inventory without ageing rules.
Do not extend loose credit just to win accounts.
Do not start broad retail distribution before the wholesale spine works.
Do not build fixed cost before you have repeat buyers.
Founder support

Request a planning call

Founder intake

Share your location, target model, and where you need help.

Reviewed by the bulk desk. Use the same company name, phone, and destination you want us to quote against.

Need faster alignment on grade, packaging, or dispatch timing? WhatsApp the bulk desk.

What this call should solve
Best first lane and first demand hubs
Warehouse, QC, and grading setup
Working-capital and collections discipline
ODOP and enablement items to map early
Year-one operating priorities
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