Start a makhana wholesale
business over 12 months.
This secondary resource is for founders who want to build a wholesale-first business with the right order of execution.
Focus
Wholesale first
Timeline
12-month build plan
Expansion
Distribution later
Year plan
Chronological founder build plan
Q1
• Choose wholesale as the lead model
• Finish entity, GST, FSSAI, Udyam, and banking setup
• Map ODOP, district-industry-office, and working-capital options
• Define grades, moisture limits, rejection rules, and standard pack formats
• Shortlist warehouse, QC tools, transporters, suppliers, and first buyer lanes
Q2
• Run pilot lots and test grade discipline
• Set up lot inventory, pricing sheet, stock ageing, and receivables dashboard
• Start sample dispatches and buyer-spec recording
• Write credit policy, claims workflow, and dispatch checklist
• Build weekly founder review for inventory, collections, and margin per kg
Q3
• Grow repeat buyers in two to three demand hubs
• Tighten QC, regrading, and ageing inventory rules
• Track DSO, rejection rate, breakage rate, freight per kg, and moisture complaints
• Add limited route-level distribution only where service economics are clear
• Strengthen documents, transporter discipline, and collections rhythm
Q4
• Review whether private label or wider distribution is justified
• Add team roles for QC, warehouse, dispatch, and collections
• Audit SOPs, claims history, and buyer concentration risk
• Prepare next-year expansion plan by hub, lane, and working capital
• Keep ODOP, subsidy, and financing follow-through tied to actual execution
Founder warnings
What not to overbuild early
Do not buy speculative inventory without ageing rules.
Do not extend loose credit just to win accounts.
Do not start broad retail distribution before the wholesale spine works.
Do not build fixed cost before you have repeat buyers.
Founder support
Request a planning call
Founder intake
Share your location, target model, and where you need help.
What this call should solve
• Best first lane and first demand hubs
• Warehouse, QC, and grading setup
• Working-capital and collections discipline
• ODOP and enablement items to map early
• Year-one operating priorities